Creating enjoyable and engaging brand experiences
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Fruitcocktales

 
Wordmark by Daniel Koludrovich

Wordmark by Daniel Koludrovich

Pour One Out For My Past Mistakes

FruitCockTales shares the stories of gay men’s past dates with a signature drink assigned to each “ex.” It’s two parts drinking, one part dating, a dash of bitterness, shaken and served over ice. Think of it as a gayer Sex And The City.

 
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Chasing Tales

Humans have always told stories. It’s how we communicate and connect, whether chatting with a first date or reliving what did or didn’t happen—thanks whiskey—last night with friends over brunch time mimosas; stories are vital to our lives.

A significant goal of Fruitcocktales is to create a community that can share their stories and bond over similar encounters in the dating world.

 
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I like my whiskey straight and my bars gay.

Gay bars are a sanctuary for LGBTQ+ people. They’re a place where all people can feel welcome to express themselves and live freely. So when I knew I wanted to tell LGBTQ+ dating stories, I sought to include something already part of the community’s DNA and turn FruitCockTales into a virtual gay bar.

 
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Let’s Grab A Drink

“Grabbing drinks,” the go-to, classic, casual first date. It’s how 99% of matches from dating apps will let you know they’re ready to take this thing to the next level.

The idea to combine dating stories with drinks was a no-brainer.

 
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What are you drinking tonight?

James Bond had the vodka martini, “The Dude” had the White Russian, Carrie Bradshaw and friends sipped their way through hundreds of Cosmos. We all have our stand-by, signature cocktails and those that remind us of a particular time or special someone—tequila I’m looking at you. Crafting or finding a drink that fits perfectly with the dating story is what Fruitcocktales is all about.

 
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Taste the rainbow

The highly saturated and bold color palette brings energy to celebrate the diversity of the LGBTQ+ community.